Wednesday 13 August 2014

Known Logos and their Unknown Meaning !!!

               We come across various products daily, just for a second think how we recognize our favorite products, By Name ??? Sure, 90% percent of the time we just take the product by its cover color and logo, that's why many small shops cheat us by giving duplicate products with same color packaging and only a slight change in name, So what am I trying to say here ?  The logo shape and cover color sticks to our mind immediately and product manufacturers are well aware of this and that's why lots of effort is put into designing a logo to a product,

               Here we have created a list of logos and signs of products which you are well aware of, but not of their logo meanings, Check out these interesting facts ;

1. Audi





Usually a logo would be a tick, a symbol, but Audi's Logo four circles ???, Well the four circles actually represents four companies namely DKW, Horch, Wanderer and Audi. These four companies were a part of the Auto-Union Consortium in 1932. 

2. Maggi




Have you ever wondered the meaning of "Maggi", Here it is, the product is named after it's founder Julius Maggi (September 2, 1859 - 1925). 


3. Micromax




In 2012, the "m" was changed to a fist ready to punch, It represents the power of the company to punch in sales and knock out competition. 


4. Pizza Hut





Richard D. Burke, a renowned architect built a mansard roof shape for the Pizza Hut store in 1967. The founders were very much inspired by it, so much that they decided to keep the Red Hut as their food chain emblem. Later in 2008 it was modified and in 2012 "Make it great" slogan was added. 
5. National Insurance



The dark blue color, Peacock Icon, Blue shade background all imparts our Country. It creates a Indian feel. An ethnic logo perfect for a Public sector company. 


6. India Gate


Why should a National Symbol and an important Historic Tourist place be used as a Brand name and logo, the manufacturer says "When the world thinks of Basmati, it thinks of India and India Gate Basmati rice". Basmati rice is exported all over the world and it carries it's Indian origin along with it. 


7. Dabur




Dabur has always had Banyan tree as it's product logo. The Banyan tree is a symbol of health and longevity, which depicts the benefits and value of the product. The logo completes the product. 


8. Red Bull





This Red Bull logo is one of the most popular logos in the world. This logo featuring two bulls fighting depicts attributes such as strength, speed, aggressiveness and vitality.
9. Apple




The Initial Apple logo refers the apple that fell to the ground and inspired Sir Isaac Newton to formulate his legendary theory of gravity. This logo was designed by Ronald Wayne. Later the “bitten” Apple logo which was created by American graphic designer Rob Janoff and had rainbow colors in them. The current Apple logo consists of an apple which is bitten from the right. And the glass-theme version of the Apple logo represents authenticity, innovation and supremacy of the company.
10. Eveready




You would have definitely seen this logo, a cat running through 9, this actually represents the 9 lives of cats, it shows that likewise the battery is known for its long life and durability. 


References:


1. http://famouslogos.net/apple-logo/

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